Planning Application

In February 2024, Whitbread launched the first of two public consultations on the aspiration to transform the Norwich Nelson site to create a vibrant new gateway to the city.
Across two phases of public consultation in February and July 2024, almost 400 local people provided their feedback to shape the scheme design and offer, with thousands of visitors to the consultation website and hundreds of attendees at drop-in consultation events.
Local feedback has been at the centre of both the principles of development and the design review process, and Whitbread would like to thank all local residents and stakeholders who took the time to participate in our public consultations in February and July.

What happens next?

Norwich City Council has now commenced the statutory consultation period on the application.
This provides an opportunity for the local community to view all the planning documents and make formal submissions to the council for their consideration in the determination of the planning application.

Links to Planning Documentation

For your ease, links to all relevant planning documentation can be found below:
July 2024
Phase 02: Public Consultation
August 2024
Consideration of feedback and design review
September 2024
Target planning submission
March 2025
Expected planning determination
Spring 2025
Works to commence
June 2027
Target hotel opening
In February and July 2024, we held two phases of consultation to shape our vision for the regeneration of the Norwich Nelson site.
We want to hear your feedback to help shape our vision for Norwich Nelson.
We held an initial public consultation in January-February 2024 to introduce our initial vision for Norwich Nelson and understand your priorities for the site. You can view the exhibition boards from our first round of consultation here.
We are now holding a second round of public consultation on more detailed proposals for the site. Find out how you can get involved here.

Public Exhibition 1

  • Wednesday 17th July
  • 3pm-7pm
  • The Nelson Table, Nelson Hotel, Prince of Wales Road, NR1 1DX

Public Exhibition 2

  • Thursday 18th July
  • 3pm - 7pm
  • The Nelson Table, Nelson Hotel, Prince of Wales Road, NR1 1DX

Online Survey

  • Our consultation survey has now closed
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Thank you for participating in the public consultation on the regeneration of the Norwich Nelson site.

Following two phases of public consultation to shape the development of our plans, we submitted a planning application to Norwich City Council in October 2024.
Once our planning application has been validated by Norwich City Council, we will share a link to view the plans in full on the Council’s planning portal.