A New Vision for Norwich Nelson
Following two phases of public consultation to shape the development of our plans, Whitbread have submitted a planning application for the regeneration of the Norwich Nelson site.
We are delighted to present our second public consultation on proposals for Noriwch Nelson. Our ambition is to comprehensively redevelop the existing Premier Inn hotel and surrounding units, opening up the dated site to create a vibrant new urban quarter with an enhanced community offer. The proposals represent a landmark investment in Norwich city centre, introducing a range of new uses alongside a brand new Premier Inn.
You can find out more about our proposals by viewing the boards from our public exhibition below.
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The site consists of the existing Norwich Nelson hotel building on Prince of Wales Road and its surrounding land and vacant units.
About Whitbread
Whitbread PLC is the owner of Premier Inn and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.
The business has had a presence in Norwich for many years, and the regeneration of the Norwich Nelson hotel site represents the next phase in its commitment to serving its customers, shareholders and communities across Norwich.
Our Key Principles
The proposals represent landmark investment in Norwich’s future, introducing a range of uses to support the city’s economy.
A vibrant new gateway to the city with enhanced views of Norwich’s historic centre
A dynamic new urban quarter for residents, team members and visitors to enjoy
Supporting Norwich’s economy with an enhanced hotel and range of new uses
A people-led approach with a new public plaza and the potential for new restaurants, cafes and retail
A green and welcoming environment, with a new riverside walk, river garden and extensive landscaping
High-quality design which complements and celebrates Norwich’s character and heritage
Have your say
We held several consultation events to shape the developoment of our final plans.
Public Exhibition 1
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Wednesday 17th July
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3pm-7pm
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The Nelson Table, Nelson Hotel, Prince of Wales Road, NR1 1DX
Public Exhibition 2
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Thursday 18th July
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3pm-7pm
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The Nelson Table, Nelson Hotel, Prince of Wales Road, NR1 1DX
