Introducing the site

The site consists of the existing Norwich Nelson hotel building on Prince of Wales Road and its surrounding land and buildings.
It is crucially located directly adjacent to Norwich station, however at present the end-of-life site presents an uninviting gateway to Norwich and is in need of significant regeneration to secure its long-term contribution to the city’s future.

Built in 1971, the hotel is in need of significant investment, with poor energy efficiency and an increasingly dated feel.

Many of the surrounding commercial units to the north are vacant, with the office accommodation to Prince of Wales Road having also sat vacant for some time. At present, it offers very limited public benefit, with poor-quality, uninviting external space and public realm which has begun to attract antisocial behaviour. There is also a lack of indoor amenity space, with no active frontage onto the Prince of Wales Road and limited animation offered by the small café entrance.
The site has been identified by Norwich City Council for large scale mixed use development, and is recognised to have significant potential to regenerate the gateway to the city. Our proposals will realise this ambition, creating a vibrant new mixed-use district for workers, residents and visitors to enjoy.