A New Vision for Norwich Nelson

Whitbread are delighted to announce a public consultation on proposals for the regeneration of the Premier Inn Norwich Nelson City Centre site, creating a vibrant new gateway to the city.

Our ambition is to comprehensively redevelop the existing Premier Inn hotel and surrounding units, opening up the dated site to create a vibrant new urban quarter with an enhanced community offer. The proposals represent a landmark investment in Norwich city centre, introducing a range of new uses alongside a brand new Premier Inn.
We want to hear your feedback to help shape the development of our proposals.
You can find out more about our proposals reading our consultation boards and how you can participate in our public consultation below.

Sign up here to stay up to date on our proposals

The site consists of the existing Norwich Nelson hotel building on Prince of Wales Road and its surrounding land and vacant units.

Our Vision

The proposals represent landmark investment in Norwich’s future, introducing a range of uses to support the city’s economy.

A vibrant new gateway to the city with enhanced views of Norwich’s historic centre

A dynamic new urban quarter for residents, team members and visitors to enjoy

Supporting Norwich’s economy with an enhanced hotel and range of new uses

A people-led approach with a new public plaza and the potential for new restaurants, cafes and retail

A green and welcoming environment, with a new riverside walk, river garden and extensive landscaping

High-quality design which complements and celebrates Norwich’s character and heritage

About Whitbread

Whitbread PLC is the owner of Premier Inn and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.
The business has had a presence in Norwich for many years, and the regeneration of the Norwich Nelson hotel site represents the next phase in its commitment to serving its customers, shareholders and communities across Norwich.

Have your say

We want to hear your feedback to help shape our vision for Norwich Nelson. You can get involved in our consultation by attending our in-person exhibitions or filling in our consultation survey.

Public Exhibition 1

  • Wednesday 7th February
  • 3pm-7pm
  • The Nelson Table, Nelson Hotel, Prince of Wales Road, NR1 1DX

Public Exhibition 2

  • Saturday 10th February
  • 10:30am-2:30pm
  • The Nelson Table, Nelson Hotel, Prince of Wales Road, NR1 1DX

Online Survey

  • Our consultation survey has now closed, and we are reviewing your feedback to shape the development of our plans.