A New Vision for Norwich Nelson

Whitbread are delighted to launch our second phase of public consultation on proposals for the regeneration of the Premier Inn Norwich Nelson City Centre site, creating a vibrant new gateway to the city.

We are delighted to present our second public consultation on proposals for Noriwch Nelson. Our ambition is to comprehensively redevelop the existing Premier Inn hotel and surrounding units, opening up the dated site to create a vibrant new urban quarter with an enhanced community offer. The proposals represent a landmark investment in Norwich city centre, introducing a range of new uses alongside a brand new Premier Inn.
In February 2024, we held an initial public consultation to introduce the project and understand local priorities for the site. Having extensively reviewed local feedback to shape the development of our proposals, we are now holding a second round of consultation on more detailed plans.
You can find out more about our updated proposals and how you can participate in our second public consultation below. Further details of our amended plans will be published following our in-person exhibitions.

Sign up here to stay up to date on our proposals

The site consists of the existing Norwich Nelson hotel building on Prince of Wales Road and its surrounding land and vacant units.

Our Key Principles

The proposals represent landmark investment in Norwich’s future, introducing a range of uses to support the city’s economy.

A vibrant new gateway to the city with enhanced views of Norwich’s historic centre

A dynamic new urban quarter for residents, team members and visitors to enjoy

Supporting Norwich’s economy with an enhanced hotel and range of new uses

A people-led approach with a new public plaza and the potential for new restaurants, cafes and retail

A green and welcoming environment, with a new riverside walk, river garden and extensive landscaping

High-quality design which complements and celebrates Norwich’s character and heritage

About Whitbread

Whitbread PLC is the owner of Premier Inn and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.
The business has had a presence in Norwich for many years, and the regeneration of the Norwich Nelson hotel site represents the next phase in its commitment to serving its customers, shareholders and communities across Norwich.

Have your say

You can get involved in our second consultation by attending our public exhibitions or filling in our consultation survey.

Public Exhibition 1

  • Wednesday 17th July
  • 3pm-7pm
  • The Nelson Table, Nelson Hotel, Prince of Wales Road, NR1 1DX

Public Exhibition 2

  • Thursday 18th July
  • 3pm-7pm
  • The Nelson Table, Nelson Hotel, Prince of Wales Road, NR1 1DX

Online Survey

  • Click here to complete our consultation survey